Times, they are a changing.
Well, in fact, they have changed, and gone are the days of paging through the Yellow Pages, or checking in the local newspaper, for a plumber, dentist, or any other service. When you are looking for someone or something, whether it be a company, service or a person, you go to Google. And now, approximately 60% of people are searching Google from their mobile devices. So, ask yourself this, “Is my business populating onto Google right now when I search for my product or service?” More than likely not, or not in a capacity that will warrant much traffic. Try this exercise. Take your business name and area. Type it into the Google search engine, for example, “Plumber Sea Point” Have a look through the results and check what page your business shows up on, if it is listed at all. So, how can you ensure that your business filters on the first page of a Google search, or even at the very top?
Here are 5 essential digital marketing tips, which can help market your local business.
The Big Five
1. Set up a website
Even if its just a 1 or 2 page website that has a little info about your business, the services you offer, some testimonials, pics of recent work you have done and your contact details / map to your business. You could expand further with a blog, some video content and helpful resources.
2. Get listed on Google My Business
It is essential to have your business listed on Google My Business. Whenever you Google for a local business, the Google My Business lists are displayed first. In addition, this will show your web address, contact number, map and photos of your business.
3. Social Media
Promote your local business on all the social media platforms. Facebook is but one avenue. Create a page for your business on Facebook. You can even promote the page and target specific people in an area, setting further parameters by age, gender, interests, and so much more. All this by paying a monthly fee that is so much cheaper than the old newspaper adverts. Its interactive, and you can even monitor how many people clicked on the links to your website. Share some of your local work or special offers directly to your target market. Other great social media channels include Instagram, Twitter, LinkedIn, Pinterest and YouTube.
3. Get with it and SEO
You have probably heard the phrase bantered about. SEO stands for Search Engine Optimization. In simple terms, this is all about optimizing your website so that it shows up on Google. Ultimately, you want your business to be on the first page. For this you would need to use an SEO specialist, who can help you get your website to the top of Google. This does take time and continuous effort, but once your business is at the top, you will be able to enjoy the benefits of more traffic and essentially more leads.
4. PPC is key to instant leads!
PPC means Pay Per Click marketing. This is where you can pay to have your business listed in the search results on Google. And, the beauty of this avenue, is that you only pay when someone clicks on the result. The cost varies depending on the number of people competing for the same keywords.
So, this sounds all lovely, right? But, it is a little Greek too.
Blue Rocket Marketing can assist you with all these areas.
We will analyse your current business footprint, in terms of how it’s fairing out there in the World Wide Web, and then set up a digital marketing strategy, that works best for your business and your budget. Sure, you will need to set aside some money for this sort of marketing, but, at the end of the day, the world as we know it lives and thrives on the digital way of doing business. And, in fact, this type of marketing won’t break the bank anyway. Social media marketing, web presence and search engines, will do you no good unless you have a firm plan in place. Let Blue Rocket Marketing take your business from zero to hero in just a few clicks.