1) Develop a communication plan: Now is the time to communicate to your customer audience. The communication plan is used to clarify relationships between audiences, messages, channels and activities. Communication plays a vital role for the business and should be spread across a number of channels and not only one. Explore social media channels and
We had great fun designing a new website for Tygerberg Mountain Bike club, working from early September until launch date on 1 December 2018. We wanted the site to have a clean and simple user interface and at the same time, we wanted to show off the beautiful mountain bike trails that the Tygerberg trail
So you have a shiny, NEW, beautiful website! You’ve pored over the details, the perfect graphics and awe-inspiring aesthetics. But, week after week, you’re not getting new leads. The odd trickle here and there but overall, online sales are as stagnant as before you invested a fortune! It’s time to ask yourself this- is my
Video is in Vogue So much so that WhatsApp’s latest feature now allows Facebook and Instagram videos to play directly in the messaging app itself. As of last Monday, when a friend sends you a funny cat video from Facebook or Instagram, you can watch the video within WhatsApp, without having to leave the app and your conversation
Facebook’s ‘About us’ just got a facelift. If you haven’t noticed yet, there is a new feature located on the right side of your Facebook Business Page. Its called ‘Our Story’. And no, we’re not talking about “Facebook Stories”. It allows you to tell your business story more effectively, through pictures, quotes and words. Unlike
WhatsApp for Business is now available in South Africa. If you haven’t heard yet, the popular instant messaging service, WhatsApp, has launched WhatsApp Business, a separate app that small businesses can use to connect with their customers. An exciting and long anticipated development, as the app has more than a billion users globally and more
They say timing is everything. And nowhere is this truer than in the fast-paced world of social media. It appears that finally Instagram thinks so too. The social media giant announced on Tuesday that it will now allow businesses to schedule their posts ahead of time. The long overdue change comes after years of users
It’s a habit we’d rather not admit. Scrolling through our Facebook feed to get the day’s news. The News Feed is convenient and fast and like an espresso, easy to consume. However, the phenomenon of Fake News on social media is spreading. Unverified third-party news articles and accounts have sprung up on Facebook from almost
Like it or not, Black Friday is officially a thing in South Africa. And in the online sphere, it’s a full- blown buying bonanza. According to Facebook data, it is the countries busiest day of the year online- and it is growing rapidly. Takealot founder and CEO Kim Reid predicts that sales will be anything
Social media marketing refers to the process of growing and engaging with your potential customers through channels such as Facebook, Instagram, Twitter, LinkedIn, YouTube and others. You can promote your social media channels by allocating a monthly budget which allows you to target your potential customers very specifically. You can target people by age, gender,
