Facebook’s ‘About us’ just got a facelift. If you haven’t noticed yet, there is a new feature located on the right side of your Facebook Business Page. Its called ‘Our Story’. And no, we’re not talking about “Facebook Stories”. It allows you to tell your business story more effectively, through pictures, quotes and words. Unlike
WhatsApp for Business is now available in South Africa. If you haven’t heard yet, the popular instant messaging service, WhatsApp, has launched WhatsApp Business, a separate app that small businesses can use to connect with their customers. An exciting and long anticipated development, as the app has more than a billion users globally and more
Social media marketing refers to the process of growing and engaging with your potential customers through channels such as Facebook, Instagram, Twitter, LinkedIn, YouTube and others. You can promote your social media channels by allocating a monthly budget which allows you to target your potential customers very specifically. You can target people by age, gender,
The reason conversion rate optimization (CRO) is so important for businesses and organizations is that it causes more of your website’s visitors to perform some action which you desire, for instance to make a purchase. Conversion occurs when the a visitor becomes a buyer, and the rate of those conversions increases as a result of the systematic
Times, they are a changing. Well, in fact, they have changed, and gone are the days of paging through the Yellow Pages, or checking in the local newspaper, for a plumber, dentist, or any other service. When you are looking for someone or something, whether it be a company, service or a person, you go
WordPress is an open source platform that has been developed and maintained by volunteer consultants, web developers and designers who have an active interest in the platform. WordPress started in 2003 and now approximately 25% of all websites on the internet have been developed in WordPress. There are more than 45 000 plugins available and it
6 October 2016 Mark Zuckerberg unveiled Facebook’s first attempt at social VR software for the Oculus Rift headset at the Oculus Connect conference in San Francisco on Thursday. Facebook has already invested $250m in developing VR content and they will be investing another $250m in the near future. Take a look at the video and
